Study Reveals Massive 83.5% Watched Online Video Content In January
February 17, 2011
Reston, VA - comScore, Inc., a leader in measuring the digital world, released data this week from the comScore Video Metrix service showing that 83.5 percent of the U.S. Internet audience, representing 171 million Americans, watched online video last month.
The duration of the average online content video was 5.0 minutes in January for an average of 14.5 hours per viewer. The total U.S. Internet audience engaged in nearly 4.9 billion viewing sessions during the course of the month.
Top 10 Video Content Properties by Unique Viewers
* Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 144.1 million unique viewers. Google Sites also had the highest number of viewing sessions with 1.9 billion, and average time spent per viewer at 283 minutes, or 4.7 hours.
* VEVO captured the #2 ranking with 51.0 million viewers, followed by Yahoo! Sites with 48.7 million viewers.
* Viacom Digital took the fourth position with 48.1 million viewers.
* AOL, Inc. drew 44.5 million viewers.
Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed more than 4.3 billion video ads in January, with Hulu generating the highest number of video ad impressions at nearly 1.1 billion. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 503.7 million ad views, followed by ADAP.TV (432 million) and Microsoft Sites (415 million).
Time spent watching videos ads totaled 1.7 billion minutes during the month, with Hulu streaming the largest duration at 434 million minutes. Video ads reached 45 percent of the total U.S. population an average of 32 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 44.6 over the course of the month.
About comScore
comScore, Inc. is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com
About WEVA International
Founded over a decade ago, WEVA International is the largest trade association for professional wedding and event filmmakers worldwide, and leads the field with education that's on the cutting-edge of industry developments and new technologies. WEVA will present the 21st Annual WEVA EXPO live online August 24-25, 2011. Attend the WEVA-NAB 2011 event on Monday, April 11, 2011 at the Las Vegas Convention Center. For details, and more information on WEVA membership benefits, click here. |
