Americans Viewed More Than 11.4 Billion Videos Online in July 2008
October 01, 2008
Reston, VA - How popular is video online? In July, Americans watched over 11.4 billion videos for a total duration of 558 million hours of online video, according to data for July 2008 released by comScore, the online video research firm.
Google Sites ranked as the top U.S. video property for July 2008 with more than 5 billion videos viewed (a 44% share of the online video market), with YouTube.com accounting for more than 98% of all videos viewed at the property. Fox Interactive Media came in second with 446 million videos (3.9%), followed by Microsoft Sites with 282 million (2.5%) and Yahoo! Sites with 269 million (2.4%).
Data results showed over 142 million U.S. Internet users watched an average of 80 videos per viewer in July. Google Sites also attracted the most viewers (92.1 million), who watched an average of 55 videos per person. Fox Interactive attracted the second most viewers (54.9 million), followed by Yahoo! Sites (37.6 million) and Microsoft Sites (32.6 million).
Other Findings for July 2008
* 75% of the total U.S. Internet audience viewed online video.
* The average online video viewer watched 235 minutes of video.
* The duration of the average online video was 2.9 minutes.
* 91 million viewers watched 5 billion videos on YouTube.com (54.8 videos per viewer).
* 51.4 million viewers watched 400 million videos on MySpace.com (7.8 videos per viewer).
About comScore
comScore, Inc. is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information about comScore, please visit www.comscore.com
About Wedding & Event Videographers Association International (WEVA)
Founded over a decade ago, WEVA International is the world's largest trade association for professional wedding and event videographers and leads the field with education that's on the cutting-edge of industry developments.
WEVA is dedicated to advancing the professional interests of videographers globally through continuing education at events such as Wedding & Event Video Expo 2008, and professional development resources, including Wedding & Event Videography Resource Guide (now in a new digital edition), free LicenseStream access, plus business insurance benefits, WEVA NEWS MINUTE videos, WEVA On-The-Air Podcasts, and streaming video on WEVA-TV.
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