WEVA NEWS MINUTE: RED's 3K Scarlet Undergoing 'Radical' Redesign
September 25, 2008
Sarasota, FL - RED Digital Cinema’s 3K Scarlet “ultra-HD” camcorder, projected for release next year, is getting an immediate facelift. Earlier this week, RED’s CEO Jim Jannard jumped onto the company’s website forums with startling news saying, “We have changed everything about Scarlet because the market has changed and we have discovered a lot of things in the process. We have a new vision. Wipe your minds of the past announced Scarlet. Forget the design and forget the price. It is all different now. We think you will be surprised.”
While the “concept” and basic form factor of Scarlet are apparently undergoing immediate change, the underlying technology for the new 3K camera appears to remain intact. RED’s Ted Schilowitz was at WEVA EXPO 2008 last month to talk with wedding and event videographers about Scarlet’s new “ultra HD” technology. WEVA NEWS MINUTE producers Sue Lawson and Bruce Himmelblau were on-location for this video interview with Schilowtiz. WATCH NOW!
RED expects to announce Scarlet tech specs in November. Jannard’s website posts state that even with the "radical redesign" that is now in progress, the release of Scarlet is still on track for next year. For more details visit www.red.com
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