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NAB News Minute: Marketing to Corporate Clients
May 03, 2005

Sarasota, FL - What are the inside secrets of marketing to corporate clients? How can videographers grab the attention (and more business) from corporate account executives? Fresh insights into corporate video were gleaned from the industry panel discussion, "Freelancers, Meet Your Next Employer," held at the recent NAB 2005 Post/Production World Conference in Las Vegas.

The roundtable of seasoned corporate in-house studio managers, who shared their secrets on finding and selecting independent contractors, included William Avgerakis, director of The MultiMedia Group, American Institute of CPAs.

In this WEVA NAB News Minute, Avgerakis, outlines what he looks for in a videographer's demo reel from a corporate employer's point of view. Click Here. (WEVA membership password required to view this WEVA-TV segment. Once inside, go to the WEVA-TV Forum to view this and other marketing and creativity segments. Allow for QuickTime download.)

Several WEVA NAB News Minute videos are now uploaded on the WEVA Industry News section of the WEVA website, with more to come, including those being produced exclusively for WEVA-TV, a password-protected (members only) section of the WEVA International website.

WEVAs "NAB News Minute," produced by WEVA International member, Bruce Himmelblau, is a service of the Wedding & Event Videographers Association International (WEVA). The largest trade association for professional wedding and event videographers, WEVA International is dedicated to advancing the professional interests of videographers worldwide through continuing education, technical support, group benefits, advocacy committees and professional development training. For more information regarding professional videography and WEVA International activities and membership, including the WEVA Institute, the 7th Annual WEVA Town Meeting Tour (March/April), and the 15th Annual WEVA EXPO (August 8-11, 2005), visit www.weva.com, or contact the association office at 941-923-5334 or email: info@weva.com

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