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WEVA NEWS MINUTE: RED's Upcoming 'Scarlet' 3K Ultra-HD Cam
April 23, 2008

Las Vegas, NV - RED was the rage at NAB 2008, creating long lines of attendees eager to catch a glimpse of compact digital camcorder technology with the quality of 35mm film. Along with RED ONE, the 4K resolution camera that began shipping last year, the RED Digital Cinema Camera Company displayed model designs of Scarlet, a 3K palm-size unit (pictured), and "Epic" a 5K camera, both projected for release next year.

Last week on the NAB show floor, WEVA NEWS MINUTE producers Sue Lawson and Bruce Himmelblau interviewed RED Digital's Ted Schilowitz who contends Scarlet will be ready to transform wedding videos with its ultra hi-res technology for a fraction of the cost of RED ONE. How?

WATCH NOW! - Click Here (Allow for QuickTime download - if you encounter a page error, use your WEVA Member ID to log into the WEVA Forums, then return here and click again.)

According to the company, the RED system's modular design and future-proof technology, "renders obsolence obsolete. The idea behind the RED camera system is simple. Design and build a high-performance digital cine camera with the quality of 35mm film and convenience of pure digital. RED delivers unmatched image quality with no recording system limitations."

Imaging is achieved through the qualities of RED’s Mysterium Sensor, a 12-megapixel CMOS sensor that boasts "greater than 66dB Dynamic Range thanks to its large 29 sq. micron pixels. And 12,065,000 pixels deliver resolution that can only be called Ultra High Definition," the company says.

While high-end HD camcorders may have 2.1M pixel sensors and record with 3:1:1 color sub-sampled video at up to 30fps, the RED crew says their Mysterium Sensor is a super 35mm cine-sized (24.4×13.7mm) sensor, which provides 4K (up to 30 fps), 3K (up to 60 fps), and 2K (up to 120 fps) capture, and all with wide dynamic range and color space in 12-bit native RAW. According to RED Digital, "At 4K, that’s more than 5 times the amount of information available every second and a vastly superior recording quality."

Specifications for the upcoming Scarlet 3K camera include:

• NEW 2/3" MYSTERIUM X SENSOR
• 1-120 FPS (180FPS BURST)
• UP TO 100 MB/SEC REDCODE RAW AND RGB RECORDING TO DUAL COMPACT FLASH
• 4.8" LCD
• 8X T2.8 RED ZOOM LENS
• FULL AUTO OR FULL MANUAL SHOOTING MODES
• HDMI and HD-SDI
• FIREWIRE 800 and USB2
• STILL MODE
• COMPATIBLE WITH MANY RED ONE ACCESSORIES
• WI-FI CONTROL

For more information visit www.red.com. "Wedding and event videographers can explore a variety of all-new digital imaging products and technology along side current digital video gear this summer at the WEVA 18th Annual Wedding & Event Video Expo, August 11-14, 2008 at Orlando Grande Lakes. It’s all brand new for this year’s WEVA EXPO Trade Show,” said John Zale WEVA’s Director of Educational Development. WEVA EXPO 2008, the biggest convention and trade show for wedding and event videographers is open to all industry professionals (WEVA members receive discount registration).

The JW Marriott Orlando Grande Lakes, host hotel for WEVA EXPO 2008, is already taking EXPO room reservations. The special discount for all EXPO attendees is only $99/night (single or double). To reserve rooms Click Here and in the "Additional Information" area, checkmark the Group Code box, then enter the code: WEVWEVA. The special EXPO rate is also valid three days before and after WEVA EXPO 2008. Watch WEVA.com for new WEVA NEWS MINUTE uploads, and WEVA EXPO 2008 updates.


About Wedding & Event Videographers Association International (WEVA)

Founded over a decade ago, WEVA International is the world's largest trade association for professional wedding and event videographers and leads the field with education that's on the cutting-edge of industry developments. WEVA is dedicated to advancing the professional interests of videographers globally through continuing education at events such as Wedding & Event Video Expo 2008 and WEVA's Wide World of Weddings & Events, technical support, group benefits, advocacy committees, new media, including Wedding & Event Videography Resource Guide, plus WEVA NEWS MINUTE videos, WEVA On-The-Air Podcasts, and streaming video on WEVA-TV.

Join WEVA online today to access valuable WEVA membership benefits that can help you succeed in your business, including new opportunities through ImageSpan's LicenseStream and CurbStream programs, plus low-cost Visa/MasterCard Merchant Status, Equipment Insurance, Liability Insurance, new Equipment Financing Program, WEVA NEWS MINUTE videos, WEVA On-The-Air podcasts, and more. Membership also provides opportunities for professional videographer (MPV) accreditation, and system-training at WEVA EXPO 2008 our industry’s biggest international convention and trade show. For more information contact the association at 941-923-5334 or email: info@weva.com



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