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July 10 - WEVA's 'Power of Video' Will Unfold in Los Angeles
May 25, 2007

Los Angeles, CA - WEVA’s "Power of Video" is coming to Los Angeles, CA for "A Powerhouse Evening" in cooperation with the Los Angeles Professional Videographers Association on Tuesday, July 10th. This one-night only event will feature intra-industry presentations of cutting-edge video creativity, and marketing that sells for wedding and event videographers, wedding consultants, and bridal industry affiliates. This premier industry networking event begins at 6:30 pm at the Embassy Suites Hotel – LA International Airport South.

Sharing their expertise with you will be nationally-recognized industry leaders including:

Kris Malandruccolo of Elegant Videos by Kris (Chicago, IL), Chairperson of the WEVA Public Relations Committee who will present "The Power of Video & How To Get More Business Using It." Kris is the only videographer to earn the title of Master Wedding Vendor through the Association of Bridal Consultants, and is past-president of the Illinois Videographers Association (IVA), based in the Chicago metro area.

Barbara Wallace of Barbara Wallace Weddings (Orange County, CA) and author of the Wedding Vendor Handbook will let you know what it takes to reach the top of the market with today’s brides and how to stay there! Barbara is a Master Bridal Consultant through the Association of Bridal Consultants and has won numerous awards for her special events.

Peter Merry, Wedding Entertainment Director of Merry Weddings, Inc. (Ladura Ranch, CA), and author of The Best Wedding Reception...Ever! will show you examples of how the DJ/MC can make or break the reception. Peter will also discuss the role of wedding entertainment in creating the best wedding reception. Learn how the elements of creative planning and entertainment are the keys to making a great wedding video even more memorable!

Admission to “A Powerhouse Evening” is free to wedding industry professionals who register in advance. Mark your calendar for July 10th and watch WEVA.com for additional program and registration details coming soon.

Marketing With Video

As reported in Wedding & Event Videography Resource Guide, the WEVA Public Relations Committee, which also includes Al Ritondo, Personal Touch Video (NJ); Natalie Neal, Glass Slipper Productions (PA); and Mike Nelson, Remember When Video Productions (UT), has spent the better part of two years developing Phase I & Phase II outreach programs that either directly benefit the WEVA membership, or are meant to promote the benefits of professional video to the wedding industry at large.

"The Power of Video & How to Get More Business Using It" a Phase II program developed by the PR Committee, includes a new video PowerPoint presentation aimed at wedding industry businesses, including consultants, caterers, florists, DJs, consultants, as well as videographers. Featuring exciting clips from WEVA Creative Excellence Award-winning wedding videography, the PowerPoint program brings industry affiliates up to speed on state-of-the-art wedding video creativity. It also shows how individual vendors within the bridal industry can use professional video to promote their own businesses.

Over the past several months, WEVA PR Committee members have been "on the road" presenting the "Power of Video" to bridal industry organizations and local videographers associations. Al and Kathy Ritondo (whose popular WEVA podcasts cover local association developments) have presented the program to local videographers associations in New York, Connecticut, and Florida. Malandruccolo has presented the program to videographers in Minnesota and Colorado and to bridal organizations such as the Association for Wedding Professionals, International (AFWPI), and others.

How It Got Started

In Phase I of their strategic marketing initiative, the WEVA PR Committee set out to bolster the marketing abilities of fellow WEVA members by creating an exclusive step-by-step program for developing relationships with local wedding planners. This brand new networking initiative, Take a Bridal Consultant to Lunch launched in the winter of 2005 and explained step-by-step how to find, contact, and arrange informative meetings with local planners.

The committee’s special Lunch Kit included contact lists, phone scripts, wedding video presentation tips, and conversation starters. The innovative kit (free to WEVA members) also includes important wedding video research from WEVA’s Nationwide Survey of Brides, and the U.S. News & World Report article advising today's bride to Tell Uncle Bob To Leave His Camcorder Home along with other materials videographers can use to help further educate consultants and their clients on the value of professional wedding videography.

WEVA's "Power of Video" presentations are continuing through 2007. If your local organization is interested in seeing this inspiring program, contact Kris Malandruccolo at Kris@ElegantVideosbyKris.com or Dan Argenas WEVA International's Director of Association Communications at da@weva.com.

About Wedding & Event Videographers Association International (WEVA)

WEVA International is the largest professional videographers association and our industry's leading provider of education that's on the cutting-edge. WEVA is dedicated to advancing the professional interests of videographers worldwide through continuing education at events such as Wedding & Event Video Expo, technical support, group benefits, advocacy committees, and through new media including Wedding & Event Videography Resource Guide and streaming video on WEVA-TV.

Join WEVA now to access valuable WEVA membership benefits that can help you succeed in your business, including weekday job opportunities through ImageSpan's CurbStream, plus low-cost Visa/MasterCard Merchant Status, Equipment Insurance, E&O Insurance, the new Equipment Financing Program, WEVA NEWS MINUTE videos, WEVA On-The-Air podcasts, and more.

Membership also provides opportunities for professional videographer (MPV) accreditation, and system-training at WEVA EXPO 2007 our industry’s largest annual convention and trade show upcoming in August 2007. For more information contact the association at 941-923-5334 or email: info@weva.com

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