Sony Announces Larger Memory Sticks
March 04, 2003
Las Vegas, NV - Sony Electronics' new Memory Stick PRO media cards will be available this month.
Memory Stick PRO flash media cards will be available in 256MB, 512MB and 1GB capacities.
Jointly developed by Sony with SanDisk Corporation, the new Memory Stick PRO media format integrates technologies and features that include:
* High Capacity - On a 1GB card (940MB actual available), users can record approximately:
* 16 CDs (calculated at 64MB per CD)
* 385 JPEG images in 5.0-megapixel quality, more than 10 rolls of 24/36 film.
* 24 minutes of DVD quality video (MPEG2)
* Six hours of MPEG4 (384Kbps) moving images
* High Speed - In addition to an improved transfer speed of up to 160 megabits per second (Mbps), an advantage of the Memory Stick PRO format is the minimum write speed of 15Mbps that can be realized with optimized Memory Stick PRO format-compatible devices.
* Real-time Recording - Memory Stick PRO technology also incorporates software specifically designed to offer real-time recording of data. With compatible devices, users can now rest assured that their memory cards and more importantly, the content on the card, will not be compromised when they accidentally remove the card before all of the data has been transferred or recorded.
* Data Security - Tentatively dubbed the "Access Control Function," the new protection technology will have the capability of securing content on the media, helping to prevent others from accessing the files in the event the card is stolen or lost.
The new format also includes the MagicGate copyright protection technology, which will provide secure transfer and playback of commercial and copyrighted content, such as digital music and in the future, video and games.
The new Memory Stick media with Memory Select Function is based on the existing Memory Stick media platform, which incorporates multiple 128MB memory units on a single card. Users of current Memory Stick media-enabled devices can quickly and easily separate their personal data into the individual memory units via a switch located on the back of the media.
In addition, for users of current standard Memory Stick media-enabled devices, Sony announced it will simultaneously debut the new Memory Stick media with Memory Select Function. Initially available in 256MB (128MBx2) capacity, this new memory card will sell for about $135.
Available this month in 256MB, 512MB and 1GB capacities, the Memory Stick PRO flash media format will be priced at about $150, $320 and $640, respectively.
For more information, visit
www.sony.com
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