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Winning "Super Bowl Commercial" Videographers EXCLUSIVE at WEVA EXPO 2009!
July 24, 2009

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How would two wedding videographers shoot & edit a national brand TV commercial?
Get the commercial aired during one of the highest-rated TV shows in history?
And... win One Million Dollars?


WEVA Knows!

Two previously anonymous part-time wedding videographers took one snow globe, a $2,000 budget, and scored $1,000,000 at Super Bowl XLIII in February!

Joe and Dave Herbert, owners of Transit Films, will reveal the secrets of their contest victory at this year’s WEVA EXPO 2009 in Orlando, Florida September 14th-17th.

In case you missed it, the Herbert brothers submitted a commercial for the Doritos "Crash the Super Bowl" contest. Their winning spot received the highest rating of any commercial aired during the telecast and... they won $1,000,000!

Since then they have both appeared on The Tonight Show with Jay Leno, and Good Morning America and other talk shows and this September they will be featured speakers at WEVA EXPO 2009.

They have a incredible story to tell that will highlight their history as videographers, their inspiration, creativity, and techniques in shooting their productions. You can’t miss this story... because, it could happen to you!

A Brief History

When Doritos announced the contest to submit a 30-second spot for the Super Bowl and a chance for a cool million Joe and Dave, two videographers from Batesville IN, jumped all over it.

Their winning ad had no stars, no hit music, and most significantly, no big ad agency behind it.

The stakes were high: Produce a cool spot
for Doritos and five finalists would receive $25,000 and a trip to the game.

Then there was the brass ring: If one of the Doritos spots finished first on USA Today’s Ad Meter, the winning
producers would receive a grand prize check for $1,000,000.

“We love Doritos, and we
love Super Bowl commercials, so we thought it would be a perfect short piece to get our feet wet,” Joe says. They produced two spots—both of which can be seen through the links below or visit www.herbertbrothers.com




Promo Video
Winning Doritos Spot
Heinz Spot
"Duct Tape" Spot
"Ultimatum" Spot



Frito-Lay selected the Herberts’ spot as one of the five finalists. Consumers
voting on the Doritos Web site determined which of the five would air during
the Super Bowl... and the rest is history!

At WEVA EXPO 2009 you will learn HOW they did it from start
to finish. It's the only video event where you can see and talk to the Herbert Brothers in-person about their phenomenal success!

Click Here to register today for WEVA EXPO 2009 and don’t miss the Herbert Brothers, plus over 70 other extraordinary speakers and sessions designed to take your event video business to the next level this September!

About Wedding & Event Videographers Association International

Founded over a decade ago, WEVA International is the largest trade association for professional wedding and event videographers worldwide, and leads the field with education that's on the cutting-edge of industry developments. See the full list of membership benefits at www.joinweva.com where you can join WEVA today!



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