The DVD Association is Now the International Digital Media Alliance
March 19, 2009
Sarasota, FL - WEVA announces the DVD Association’s Board of Directors has unanimously agreed to change its name to the International Digital Media Alliance. The 20 year-old Non-profit DVDA will continue its traditions while expanding mission and scope as IDMA. They also have adopted a new mission statement: “To promote excellence and foster best practices in digital and interactive media.”
The trade association’s roots date back to 1990 with the formation of the CD Interactive Association (CDIA), which in 2002 merged with the members of SIGCAT (Special Interest Group on CD Applications and Technology), and became The DVD Association (DVDA). The expanded mission will encompass not only optical disc formats such as DVD and Blu-ray Disc, but also the growing number of online and downloadable digital publishing forms.
“As DVD has become a successful and mature technology, the DVDA’s original mission has expanded by the addition of Blu-ray Disc and online formats like Flash, Silverlight, QuickTime and others” says Bruce Nazarian, IDMA President. “It was time to acknowledge the scope of our increased mission with a new name”. Roy Chapman, WEVA’s Chairman, expressed his pleasure with this new direction. “Bruce and his group has always been a leading guide for our members as they moved into DVD and now Blu-ray and other newer online formats.” He goes on to say, “We are excited about the future of digital video delivery and look forward to working with Bruce and the IDMA in discovering new ways to provide cutting edge technology for our members.”
The new alliance will also include the Media Experience Trade Association (META), an organization formed in 2005 to define common usability standards for the industry. The IDMA will create a new certification program to assist in standardizing expertise levels for digital media producers, authors, and programmers, as well as add a lot of material to its website to codify these best practices.
“It is gratifying to see the work of the META now being incorporated into the IDMA,” said Chris Brown, who helped form the META and will serve as IDMA Vice-president. “As digital media becomes more complex to both produce and consume, high quality user experience will only grow in significance. A satisfied audience is critical to the success of any new digital format.”
The IDMA Excellence Awards (the longest-running peer-judged awards programs) return in 2009 as part of the IDMA “Day of Excellence” program. Details are now online. The DVDA.org web URL will remain active, as will the new IDMA URL, www.IDMADVDA.org.
About IDMA
The IDMA is a global community dedicated to promoting excellence and fostering best practices in digital and interactive media. The IDMA will celebrate its 20th year of digital media evangelism in 2010. Further information about the IDMA can be found at www.IDMADVDA.org
About Wedding & Event Videographers Association International (WEVA)
Founded over a decade ago, WEVA International is the world's largest trade association for professional wedding and event videographers and leads the field with education that's on the cutting-edge of industry developments.
WEVA is dedicated to advancing the professional interests of videographers globally through continuing education at events such as Wedding & Event Video Expo 2009, and professional development resources, including Wedding & Event Videography Resource Guide (now in a new digital edition), free LicenseStream access, plus business insurance benefits, WEVA NEWS MINUTE videos,WEVA On-The-Air Podcasts, and streaming video on WEVA-TV.
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