ATO Preparing To Turn iPods Into HD iPods
January 01, 2005
San Carlos, CA - Advanced Technology Office (ATO), a start-up in San Carlos, CA that is selling the iSee 360i, its new iPod video sleeve in Best Buy and Wal Mart stores, is reportedly developing an HD version of the same device that will be released in less than six months and sell for under $250.
Launched earlier this year, the iSee 360i ($249) turns an iPod into a video recorder. ATO says it extends the functionality of most Click Wheel iPods to include music, photos, and video recording from any analog source. Playback features a 3.6 inch LCD screen powered by a 4-hour rechargeable and replaceable battery.
According to ATO, its iSee video recorders for Apple iPods are the first and only portable media players that enable users to record video content directly onto most Apple iPods, and then view it on the built-in LCD screen.
Using an iSee video sleeve allows iPod users to record and store TV shows and movies directly from TV, cable, satellite, DVR or any other analog source. In addition to viewing on the iSee, video files can be played back on TV sets that have an "analog in" connection.
"With the iSee video recorder iPod owners can add the power of video to their unit without having to purchase a new one," says John C. Scott, ATO co-founder and former Apple executive. "The iSee video recording capability also dramatically expands the universe of content playable on the iPod."
The iSee 360i works with most fourth generation iPods, including the 20GB Click Wheel, the 20GB U2 edition, and the iPod mini (adapter required). In addition, the iSee works with many fifth generation iPods including the 30GB iPod, iPod nano, (adapter required) and 30 GB iPod with video (adapter required).
Lightweight, Portable Design
Weighing only six ounces, the iSee 360i offers a lightweight, portable design that when connected to an iPod provides the look and feel of a single, integrated unit.
The iPod slides into place inside the back of the iSee video device providing the user with a 91% larger viewing area than the iPod with video without dramatically increasing the overall form factor.
The iSee 360i features Zoran's (ZRAN) Zmedia chipset adapted for video applications.
The iSee 360i is powered by a rechargeable and replaceable 2200mAh battery that extends the life of the host iPod to four hours, nearly double the battery life of the iPod with video. Additional batteries are also available.
"The iSee video recorders extended battery life and 3.6 inch screen will be particularly attractive to frequent travelers," added Scott.
About ATO
Advanced Technology Office, LLC, (ATO) develops and markets video products for the Apple iPod. ATO was founded in 2004 by Silicon Valley veterans, including former Apple executives John C. Scott and Wolfgang Dirks. For more information about ATO visit www.isee-ato.com. Industry News is a service of the Wedding & Event Videographers Association International (WEVA).
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