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Author of 'THE MUST-HAVE CUSTOMER' to Speak at WEVA EXPO 2006
June 13, 2006

Sarasota, FL - Leading business consultant and marketing strategist Robert Gordman, author of "The Must-Have Customer - 7 Steps to Winning the Customer You Haven't Got" will be joining the power-packed line-up of cutting-edge programs and new technology exhibits heading to the WEVA 16th Annual Wedding & Event Video Expo this summer.

"Bob Gordman's customized presentation on customer-driven marketing for videographers, and his video 'sweet-spot' strategy was so well-received on this year's WEVA Town Meeting Tour that WEVA members asked us to do all we could to get him to WEVA EXPO 2006!" said John Zale, WEVA International's Director of Educational Development.

"Marketing is still one of the weakest links for wedding and event videographers. Bob Gordman's proven strategy is becoming legendary for its success in bringing in those 'must-have' customers. We are very excited to announce that he will be a featured speaker for this year's EXPO and will be available to answer specific marketing questions."

Over the past decade, Gordman and his associates have helped businesses, large and small, achieve success and improve profitability using the successful "must-have customer" marketing strategy.

Gordmanís clients include the senior management of Fortune 500 companies such as Berkshire-Hathaway, IBM, Whirlpool Corporation, and small-business clients such as Silo Electronics, the American Trucking Association, and Future Shop Electronics. Gordman is also a Gallup Organization Management Hall of Fame inductee.

His brand new book, "The Must-Have Customer" published in April reveals how to identify, attract, and obtain business from the customers you donít have--the ones who will take your business, and your profitability, to the next level.

Gordman will be speaking on Tuesday August 22 at WEVA EXPO 2006 at Mandalay Bay. EXPO 2006 registration will open online shortly. For more information - Click Here!

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Join WEVA now to access valuable WEVA membership benefits that can help you succeed in your business, including job opportunities through the new "StreamLocal" program, plus low-cost Visa/MasterCard Merchant Status, Equipment Insurance, E&O Insurance, the new Equipment Financing Program, and more.

WEVA International is the world's largest trade association for professional wedding & event videographers, and our industry's leading provider of education that's on the cutting-edge. WEVA is dedicated to advancing the professional interests of videographers worldwide through continuing education, technical support, group benefits, advocacy committees, and professional development training.

For more information about WEVA and industry events, including WEVA EXPO 2006 August 21-24, 2006 at spectacular Mandalay Bay contact the association at 941-923-5334 or email: info@weva.com



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