VOD Expected In Over 350 Million Households by 2010
April 11, 2006
Dublin, Ireland - Research and Markets has released a new report that examines the global Digital Media market, including in-depth analyses of the market and the various trends and developments.
It also examines the Triple Play business models, convergence, media centers for the digital home and the content and media markets. The report also includes market overviews and statistics for Digital pay TV, Digital terrestrial TV, Interactive TV, Broadband TV, Mobile TV, DVR/PVRs, and HDTV and datacasting.
Regional Overview
According to the report, the media market is on the verge of massive changes. With the convergence of telecoms, media and IT, they see the arrival of Digital Media. DSL and cable based-broadband networks are rapidly moving into triple play models, delivering voice, data and video services.
Broadband TV (IPTV), Digital and Personal Video Recorders (DVR or PVR) and Video-on-Demand (VOD), are a few of the prominent services which promise fresh opportunities for emerging digital media companies.
Key Highlights from the Report:
-- By 2008, we expect video streaming technology to be mainstream and fully integrated into any broadband service.
-- The media market is on the verge of massive changes driven by new developments in broadband technology and consumer electronics.
-- The consumer electronics market is pushing for changes driven by plasma screens and DVRs; thus increasing market demand for more and better entertainment services. This industry will continue to profit from new developments in 2006.
-- The cable industry is another access technology in the converging markets of telecommunications, broadcasting, Internet and e-commerce.
-- New digital-based broadcasters are rapidly moving into the areas of broadband and telecommunications. Broadband TV (IPTV) could double the amount of revenue from the top 25% users of high speed broadband.
-- Changes in the telecommunication and media markets are being forced upon the industry by the new emerging Internet companies such as Google, eBay/Skype, Yahoo!, Vonage, AOL, MSN, News Ltd and Amazon. They are breaking down the old business models in the industry which are mainly built around monopolistic market structures.
-- At the heart of a digital home is the technical concept known as the Media Centre. By 2015 the report predicts that 90% of all households in the developed market will have a home media center.
-- Cable TV operators, telcos, consumer electronics and IT companies are all vying for the Media Centre business. Progress in this market will continue to evolve with more mass market developments expected from 2008 onwards.
-- Despite some governments mandating digital TV in its various forms, there is little evidence of a rush by consumers to buy it. Instead they are more interested in new services such as provided by Internet, online services, pay-per-view and on-demand services.
-- Cable and satellite TV services are rapidly becoming digital. Digital Terrestrial TV has been slower to make progress due to a lack of global standards.
-- In 2005, the report estimates there were around 350 million cable TV subscriber households worldwide.
-- Video-based services on broadband and interactive digital TV networks are becoming whole new areas for advertising opportunities. Personalised media and one-to-one communication will be the predominant advertising mode using Digital Media.
They expect the global market for VOD to grow to over 350 million households by 2010.
SMS took the world by surprise and Mobile TV is following in its footsteps. It combines two of the most widespread communication media. It is becoming available in selected markets during 2006 and will reach mass market by 2008.
-- The development of broadband has seen the implementation of interactive TV initiatives. The UK is a leader in this market, with the BBC arguably the best iTV broadcaster in the world. We predict that interactive TV and other enhanced television products will generate billions of dollars in advertising and commerce worldwide.
Nextgen DSL based broadband networks based on IP are now rapidly moving into triple play business models, delivering voice, data and video services; DSL TV is one of the new emerging disruptive technologies.
-- In a converged telecommunication and media environment, the focus will move toward content and applications, and this will require a change in marketing strategies. Telcos, ISPs and BSPs must move on from their techno driven approach.
-- Branding has always been an essential element of the industry's marketing strategies, and this needs to be linked to a value proposition.
For more information go to:
Research and Markets Digital Media Report
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