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Get a New Sony Camera with Trade-Up Program
April 10, 2006

- Is your old camcorder just collecting dust in the closet?

Don't let your investment go to waste. Sony is offering a limited-time trade-up program that allows you to trade in your old camcorder, no matter what brand it is, and use its value towards the purchase of a new one.

When you trade-up a qualifying camcorder, you're given an e-coupon to spend at sonystyle.com. Start by finding the value of your old technology with the Trade-up estimator.

The program also offers a prepaid UPS shipping label. After receipt and verification (approximately two weeks) Sony will send the e-coupon via email. The service is provided by Dealtree.com.

Here's how it works. After registering for the trade-in program, owners receive an e-mail confirming the item being traded, a trade-up registration number, and the estimated value of the trade.

The equipment must then be shipped within 30 days or the estimated value will be invalid. Not all camcorder models are eligible for trade-up, regardless of condition.

For the Trade-up Estimator and more information go to:
www.sony.eztradein.com/sony

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