Author of 'The Must-Have Customer' to Speak at WEVA Town Meeting in Las Vegas (NAB)
March 24, 2006
Sarasota, FL - Leading business consultant and marketing strategist Robert Gordman, author of "The Must-Have Customer - 7 Steps to Winning the Customer You Haven't Got" will be joining a power-packed program of creative video presentations set for the WEVA Town Meeting at NAB Tuesday evening, April 25th.
Over the past 15 years, Gordman and his associates have helped businesses, large and small, achieve success and improve profitability through customer-driven marketing strategies.
Gordman’s clients include the senior management of Fortune 500 companies such as Berkshire-Hathaway, IBM, Whirlpool Corporation, and small-business clients such as Silo Electronics, the American Trucking Association, and Future Shop Electronics. Gordman is also a Gallup Organization Management Hall of Fame inductee.
His new book, "The Must-Have Customer" (in stores next month) reveals how to identify, attract, and obtain business from the customers you don’t have--the ones who will take your business, and your profitability, to the next level.
Ideal for service-based businesses, Gordman's new book describes how to assess your position in the marketplace and carve out a defensible "sweet spot" against competitors.
Admission to the WEVA Town Meeting in Las Vegas on April 25th is free to professional videographers and their guests who register in advance. Seating is limited. Register now at www.wevatownmeeting.com
Complimentary admission passes for the NAB Trade Show are available to members of WEVA International. Email: [email protected] with your contact information to request free passes.
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WEVA News is a service of the Wedding & Event Videographers Association International (WEVA). The world's largest trade association for professional wedding & event videographers, WEVA International is dedicated to advancing the professional interests of videographers worldwide through continuing education, technical support, group benefits, advocacy committees and professional development training.
For more information regarding professional videography and WEVA International activities and membership, including Wedding & Event Video Expo 2006 August 21-24, 2006 at the Mandalay Bay Resort in Las Vegas, visit www.weva.com, or contact the association office at 941-923-5334 or email: [email protected]
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