Sonic Releases CinePlayer Platform for Web Delivery
February 21, 2006
Novato, CA - Sonic Solutions released the CinePlayer Platform, a comprehensive digital media playback “engine” to support virtually any digital media type – music, photos, videos, and web-delivered interactive content.
The CinePlayer Platform has two key advantages: first, it allows Sonic’s personal computer and consumer electronics partners to tailor a wide variety of digital media offerings based on a common underlying playback engine; this makes it easier and more cost effective for them to test, release and revise their products. Second, the CinePlayer Platform combines playback from DVDs (including Blu-ray disc and HD DVD) with web-delivered content such as advertising, merchandising promotions and bonus material; this allows for attractive new models of advertising, promotion and content distribution. The CinePlayer Platform ships in key OEM channels later this week.
“With its versatile feature set, the CinePlayer Platform is a one-stop shop for OEMs configuring digital home entertainment solutions,” said Richard Doherty, research director of the Envisioneering Group. “From playing today’s most popular media formats with enhanced interactivity to supporting next-generation media formats such as Blu-ray Disc and HD DVD, the CinePlayer Platform is essentially a future-proof, full featured interactive media platform.”
The CinePlayer Platform builds upon Sonic’s expertise as a provider of technologies for digital media creation, management, and enjoyment from Hollywood to home. The CinePlayer Platform incorporates Sonic’s InterActual-enhanced DVD technology which has been used by Hollywood studios to provide consumers with seamless access to on-disc and online bonus interactive content. Additionally, the CinePlayer Platform has been architected to enable new entertainment services such as Sonic’s recently announced DVD on Demand solution for the electronic sell-through of movies and television content, as well as to support next-generation high definition formats, Blu-ray Disc and HD-DVD.
“The CinePlayer Platform offers a scalable architecture to allow our content and technology partners to keep pace with the evolving digital home entertainment market and changing needs of the consumer,” said Mark Ely, Sonic’s executive vice president of strategy. “Not only will the platform adapt as new formats and capabilities emerge, but it will also present our partners with a broad range of new opportunities to drive revenue with innovative entertainment-based programs and services.”
For more information go to:
Sonic Solutions
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