WEVA Announces Co-Promotion with WeddingChannel
February 10, 2006
Sarasota, FL - Wedding & Event Videographers Association International (WEVA) is pleased to announce the launch of an all-new co-promotion with WeddingChannel and its sister publication that will provide exclusive marketing and advertising opportunities to WEVA members nationwide.
"Our association is extremely excited to be working with WeddingChannel as part of our continuing quest to increase public awareness of the value of professional videography," said WEVA International Chairman Roy Chapman.
"This first-ever co-promotion with the top-flight team at WeddingChannel will not only spotlight creative wedding video locally and nationally, it will also provide exclusive advertising benefits in print and online. It offers high-concept visibility and a brand new competitive edge available to WEVA members only!"
Showcasing Video Talent
Offering personalized content and the world's largest searchable gift registry, WeddingChannel receives 2.5 million unique visitors and 75 million page views monthly.
"WeddingChannel is delighted to work with WEVA to educate engaged couples on the value of the products and services offered by today's videographers and to make it easier for videographers to showcase their talents," said WeddingChannel CEO Adam Berger.
"WeddingChannel couples," he said, "have higher income than most other websites and magazines, which means bigger budgets and greater potential for professional videography and a 'must-buy' for videographers looking to advertise and reach the most qualified target audience. One wedding booked pays for a whole year of advertising."
Brides are drawn to WeddingChannel by its comprehensive content, top-notch directories, and personalized planning tools such as the Dress Finder that allows a bride to create a virtual model based on the shape of her own body. According to the Los Angeles-based company, over 3,000 new members join daily and a typical bride becomes a member 11 months pre-wedding.
"The traffic and circulation figures represent enormous exposure for WEVA members through this special co-promotion, which evolved from discussions that started last summer between the WeddingChannel and WEVA marketing teams," said WEVA Director of Association Communications Dan Argenas.
Introducing New Multi-Media Approach
WEVA members, he added, "will be instrumental in helping WeddingChannel develop and shape comprehensive content about professional wedding videography both online and in print. New content about videography will feature stories on new trends, new production options, and new creativity."
This comprehensive joint promotion accomplishes two major goals for WEVA members said Argenas. "Wedding video will be actively promoted on WeddingChannel with multi-media content including streaming video and featured articles. Secondly, WEVA members will have access to deep discounts on advertising rates, up to 33% on WeddingChannel, which are not available to non-members. It's an exceptional opportunity and we're excited to launch this new multi-media co-promotion exclusively for WEVA members!"
Further details on the new co-promotion will be posted shortly. For more information about WeddingChannel, visit their site at WeddingChannel
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