Top Consultant's New Book Focuses On Quality Video
February 07, 2006
New York, NY - “Wedding videography has advanced leaps and bounds over the past several years. Today’s best videographers are more like moviemakers than anything else,” says Laura Weatherly, author of Stop! Don’t Plan a Wedding Without This Book, released last month to coincide with the start of the 2006 bridal season.
Ranked as Washington D.C’s top wedding planner for four years by "Washingtonian" magazine, Weatherly recommends WEVA International as the primary wedding video industry resource in her insightful and irreverent new book of "I Do’s and Dont's" for brides-to-be.
Unlike bargain-based wedding guides, Stop! Don’t Plan a Wedding Without This Book gives brides the inside-track, with reassuring advice, on finding a professional videographer who will produce heirloom-quality memories on DVD.
Weatherly, owner of Engaging Affairs, Inc., serves on the Board of Directors of the DC Chapter of ISES and has been planning weddings for over 10 years. Her videographer checklist warns readers right up front that “if prices are dirt cheap, there’s a reason.”
In her chapter, “Lights, Camera, Action!” Weatherly writes, “With photography and videography I’ve found that you always get what you pay for. Once in a blue moon you can find a rising star who charges much less than he’s worth, but don’t spend too much time looking for this mythical creature. I’ve only discovered a handful in all the years I’ve planned weddings, and they didn’t stay underpriced for very long.”
A graduate of Duke University, Weatherly advises brides that “When you’ve found a good match…get a contract and put down a deposit. Good photographers and videographers book up quickly…”
Stop! Don’t Plan a Wedding Without This Book covers videography contracts and negotiations, custom packages, what to look for in evaluating video production quality, questions to ask your videographer, the importance of good communications, the must-have “Highlights” video, the value of professional editing (“quality editing takes time so be prepared to be patient”), money-saving mistakes to avoid, and more.
Published by Alpha Books, a member of the Penguin Group (USA) Inc., Stop! Don’t Plan a Wedding Without This Book ($12.95; 256 pgs) is available in bookstores and online through Amazon, Barnes & Noble and other sites.
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