1 in 4 Households to Have HDTV Within a Year
December 23, 2005
Secaucus, N.J. - A new survey from Panasonic reveals that one in four (26 percent) of U.S. households either owns or plans to own an HD television by the end of 2006. This is up from 15% one year ago, according to the Consumer Electronics Association.
"As people gain a better understanding of what HD offers at prices that are increasingly affordable, we're seeing an incredible surge in sales," said Panasonic Display Group Vice President Andrew Nelkin.
According to Panasonic's survey, among men, 70 percent are interested in purchasing an HDTV with either large (51 inches and above) or medium (37 to 50 inches) screen sizes, while 76 percent of women lean more towards a smaller size screen.
To help couples reach a decision on what to buy, Panasonic recommends they consider the lighting in the room they plan to watch their new HDTV.
According to Steve Kovsky, senior analyst at Current Analysis market research, the color contrast and richness of detail on plasma TVs make for excellent viewing. "As a technology, plasma provides one of the richest viewing experiences from a contrast ratio standpoint and from its ability to show the fullness of detail in fast-motion video," Kovsky said.
When asked what programming respondents most associate with HDTV, the largest group responded any programming (47 percent of men and 61 percent of women). Additionally, men and women equally (53 percent and 52 percent respectively) reported that the living room is where they would most likely watch their new HDTV.
The survey was conducted nationwide by phone with 1061 adults aged 18 to 65. The margin of error is plus or minus five percent. For additional information on the survey, contact Panasonic at http://www.panasonic.com.
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