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Sonic Introduces Authoring, Encoding for Next Generation Disc Formats
April 19, 2005

Marin County, CA - Sonic Solutins has introduced new authoring packages and encosing solutions to support production of commercail DVD releases in the new Blu-Ray and HD DVD formats.

Sonic introduced Sonic Blu-ray Creator, describing it as the world's first commercial authoring system to enable high-end production facilities and major motion picture studios to create titles for the highly anticipated Blu-ray Disc format. Sonic Blu-ray Creator, a collaboration with Panasonic, is based on a workflow that is both familiar and intuitive to professional title developers, allowing them to deliver titles in time for the upcoming format launch.

Sonic also debuted Scenarist HD, the world's first HD DVD authoring system. Based on Scenarist, the industry’s leading DVD authoring application, Scenarist HD features the same logical workflow and user interface already familiar to the majority of professional DVD authors, providing a smooth introduction to the new high-definition authoring format.

Blu-ray Disc is a next-generation optical disc format for high-definit ion video and high-capacity data applications. A single-layer Blu-ray Disc holds up to 25 gigabytes of data, and a double-layer Blu-ray Disc holds up to 50 gigabytes of data.

HD DVD is a digital optical media format that supports high-definition video and audio, advanced interactivity, Internet connectivity, and new consumer options. HD DVD discs have a capacity of 15 GB for single-layer discs and 30 GB for dual-layer discs (yielding up to 8 hours of high-definition movie content).

Combined with Scenarist HD and Blu-ray Creator, Sonic’s new HD authoring solutions, the HD-Series AVC encoder, also announced, provides title creators with a complete workstation solution for developing discs in the new disc formats, scheduled for launch in 2005 and 2006.

Sonic’s HD-Series AVC encoder makes use of the high profile features offered in the AVC specification, also called H.264 or MPEG 4-Part 10, and has been optimized to provide mastering-level image quality at low bit-rates while maintaining the HD performance that studios demand. It also features Sonic’s unique segment-based re-encoding, which allows compressionists to efficiently optimize image quality on a frame-by-frame basis. The encoding process may be customized via detailed parameter access, and is tightly integrated with Sonic’s title development workflow, which can accommodate both HD-DVD and Blu-ray Disc formats.

Sonic plans to release the products in the summer of 2005.

For more information, visit
www.sonic.com

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