Sony Digital Cinema In Landmark Deal with Theater Chain
March 16, 2005
Las Vegas, NV - Sony's new digital SXRD projectors will be used in major theater chains, following a new alliance announcement.
Landmark Theatres, a 2929 Entertainment Company, will begin its digital cinema rollout this summer with six SXRD projectors, and plans to fully enable all of its 59 theaters (covering 22 markets) for digital projection. The new Sony projectors can display images at more than four times the resolution of current high-definition displays.
Landmark Theatres is the nation's largest theater chain devoted exclusively to art and independent film. 2929 Entertainment is a vertically integrated media company co-owned by Todd Wagner and Mark Cuban.
The rollout of digital cinema by Landmark Theatres is part of the company's strategy to produce and distribute high-definition movies through HDNet Films, another of 2929 Entertainment's holdings.
The new Sony projectors are the first commercially available "4K" projectors, which offer a 4096 x 2160 pixel resolution and a high contrast ratio. They use a Silicon X-tal Reflective Display (SXRD) imaging device.
Sony has incorporated the specifications and guidelines established by Digital Cinema Initiatives (DCI) into the design of the new projectors to fully support DCI's efforts and provide an enabling technology that will allow the industry to move to a digital environment.
There will be two models of the SXRD projector: a 10,000 ANSI lumen model (SRX-R110); and a 5,000 ANSI lumen model (SRX-R105). The Sony projectors are planned to be available this summer.
For more information, visit
www.sony.com
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