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Panasonic (Matsushita) Announces New Digital Cameras
October 22, 2004

Tokyo, Japan - Matsushita Electric Industrial Co., Ltd. has introduced two new D-snap SD video cameras, expected on the market this year.

The SV-AS30 and SV-AS3 can record both still and moving images, playback video and music files, record voice notes and share contents with SD-enabled products, including digital TVs, DVD recorders and printers.

The two models function as effective 3.2 megapixel CCD digital cameras, MPEG-4 video recorders, AAC/WMA/MP3 music players and voice recorders recording up to 66 hours on a one GB SD Memory Card.

Equipped with an SD Memory Card slot, they can network with PCs and other SD-compatible products. As a digital still camera, they produce 16 x 9 images in the HDTV mode. Images can be reproduced on Panasonic's VIERA large-screen high-definition TVs. By directly connecting to a PictBridge compatible printer, the new D-snap models can print images without using a PC.

As a video recorder, they can record MPEG-4 pictures (30 frames per second) for as long as the SD Card capacity permits. The recorder can capture them up to 110 minutes in its extra fine mode on a 1GB SD Memory Card. Users may record TV programs on to an SD Memory Card from a VIERA digital TV or a DIGA DVD recorder, and can watch the programs on the built-in 1.5-inch color LDC monitor.

Users can also record their favorite AAC, WMA and MP3 music files on an SD Memory Card in high quality audio sound. The ultra-slim SV-AS30 can play continuously for 18 hours and comes in three colors - silver, black and brown. The pocket-sized SV-AS3, measuring 52.5 × 88.7 × 21.0 mm, can play back continuously for 36 hours. This model is available in four colors - silver, light blue, blue and orange.

Other key features common to the two models include 4× digital zoom, illuminating jog ball for improved ease of use, built-in microphone and speaker, flash (auto/reduced red eye/flash on/flash off), night mode for still photos and ISO sensitivity (auto/100/200/400). SV-AS30 features a rotating lens allowing self-portraits and 10 cm close-up shots.

Manufacturer price information was not available, but industry sources expect the SV-AS30 to be priced at around 32,000 yen (approx $300 USD), while the SV-AS3 is likely to be priced around 28,000 yen (approx. $260 USD).

For more information, visit
www.panasonic.co.jp

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