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Sony Adds 2GB Memory Stick Capacity
August 31, 2004

San Diego, CA - Sony Electronics is providing an expanded range of enhanced Memory Stick PRO media devices, including storage of up to two gigabytes (GB), as well as a new reader/writer.

The updated Memory Stick PRO (High Speed) features capacities of up to 2GB in the standard-size media and 1GB in the Memory Stick PRO Duo media size and are designed to support both read and write speeds of up to 80Mbps (10MB/s). Among the fastest in the flash media industry, this higher speed will be especially beneficial for transferring data-intensive images, such as high-resolution digital photos, to and from PCs and other devices that may incorporate a high-speed parallel data transfer interface in the future, the company reports. The high-performance media also offers greater reliability in extreme temperatures with an improved operating temperature range of -13°F to 185°F.
Sony will offer this expanded reliability on all Memory Stick PRO media beginning this fall.
Easily recognizable by its striking new red color and "High Speed" marking, Memory Stick PRO (High Speed) media will be available later this year as follows:
October:
256MB Memory Stick PRO (High Speed) media for about $100
512MB Memory Stick PRO (High Speed) media for about $170
1GB Memory Stick PRO (High Speed) media for about $350
256MB Memory Stick PRO Duo (High Speed) media for about $105
512MB Memory Stick PRO Duo (High Speed) media for about $175
November:
1GB Memory Stick PRO Duo (High Speed) media for about $350
2GB Memory Stick PRO (High Speed) media for about $700

Sony has also upgraded its standard Memory Stick PRO media to accommodate those who want the advantages of high capacity at lower prices. The enhanced basic Memory Stick PRO media is more competitively priced and offers greater durability with the same expanded operating temperature range as the high speed. Dressed in basic black, the refreshed Memory Stick PRO media will also be available later this year as follows:
October:
256MB Memory Stick PRO media for about $80
512MB Memory Stick PRO media for about $150
256MB Memory Stick PRO Duo media for about $85
November:
512MB Memory Stick PRO Duo media for about $155
All-in-One USB Device
On top of its improved line of Memory Stick media, Sony is announcing the general availability of its versatile three-in-one USB reader/writer. The new MSAC-USM1 USB reader/writer will feature slots that accept standard-size Memory Stick and Memory Stick PRO media, the smaller Memory Stick Duo and Memory Stick PRO Duo media, as well as MicroDrive and CompactFlash (Type I/II) cards. It will accommodate the petite Memory Stick Duo and Memory Stick PRO Duo media without the use of an adaptor.
Along with the flexibility for transferring files among digital devices, the MSAC-USM1 reader/writer will also allow users to transfer content from one media card to another without first saving to a PC. The reader/writer will work with USB 2.0 and parallel interfaces to achieve high-speed data transfers when used with compatible hardware devices. The MSAC-USM1 reader/writer will be about $30.

For more information, visit
www.sony.com

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