Sony to Ship New HDCAM Camcorder
June 21, 2004
Paris, FR - Sony has announced deliveries of the new HDCAM HDW-730S to European customers will begin in July.
Sony introduced the HDW-730S HDCAM camcorder at NAB. Priced below equivalent digital Betacam camcorders, the HDW-730S provides a high definition entry point for customers working within standard definition production budgets, the company describes.
It is capable of shooting in either 1080/50i or 1080/60i interlaced modes, and features a three-CCD sensor with signal-to-noise ratio of 54dB, smear level of -125dB and minimum illumination performance of 0.31 lux (extended to 0.003 lux with the optional HKDW-705 Slow Shutter board).
An optional HKDW-703 Picture Cache board reduces the risk of missed scenes by continually recording audio-video content into memory. Once the record button is pressed, the preceding eight seconds of content is automatically recorded onto tape in 50i mode (seven seconds in 60i shooting mode). The HDW-730S also features Memory Stick compatibility for storage and transfer of set-up parameters.
Source material acquired with the HDW-730S can be post-produced in native HDCAM environments, including those using the Sony XPRI HD-compatible nonlinear editing system. Alternatively, HD material can be downconverted for post-production using existing SD suites, with pictures retaining a dramatically improved on-screen look compared with SD, even after downconversion.
Although North American shipping dates were not announced, the HDW-730S is expected to be available at a suggested list price of $48,000.
For more information, visit
www.sonybiz.net
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