Apple Introduces Motion
April 18, 2004
Las Vegas, NV - Apple today introduced Motion, a motion graphics software package that features interactive animation of text, graphics and video, with instant previewing of multiple filters and particle effects, and introduces “Behaviors” that add natural looking movement to type and graphics, such as gravity and wind, without the use of complex keyframes.
Motion’s Behaviors use procedural animation techniques to create natural simulations, such as gravity and wind, or sophisticated interaction between multiple objects, such as attraction and repulsion, the company described. Behaviors provide users with the ability to automatically generate simple or sophisticated fluid motion effects with minimal effort and make modifications spontaneously, all without the complexity or overhead of dealing with keyframes. Users familiar with keyframes can use Motion’s Keyframe Editor to plot precise parameter values at specific frames.
Motion also includes an advanced particle engine that enables artists to quickly and easily apply realistic particle presets such as smoke, sparkles and fire to any animation. Using Motion, virtually any graphic element on the screen can be turned into a particle and then modified to create unlimited, customized special effects.
Motion offers integration with Apple’s suite of professional applications, including Final Cut Pro HD, the latest version of Apple’s Emmy award-winning editing software; DVD Studio Pro 3, a professional DVD authoring application; Shake 3.5, the latest version of Apple’s industry-leading compositing and visual effects software; Soundtrack, the innovative music composition tool; and Logic Pro 6, the standard in computer-based music production.
Pricing & Availability
Motion will be available this summer through the Apple Store, Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of $299 (US). Full system requirements and more information on Motion can be found online.
For more information, visit
www.apple.com
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