Sony Demos HDV Camcorder
March 19, 2004
Hanover, Germany - Sony is demonstrating its prototype HDV format camcorder with a 1080i specification, heralding Sony's plans to introduce a new camcorder, display and video editing equipment based on the brand-new HDV ( High Definitin Video) format.
Althought no release dates or pricing information was available, the company stated that it will be possible for the consumer market to enjoy shooting and editing high definition video with all the benefits of this new format, most notably the very high picture quality.
The establishment of the HDV format was jointly announced by Sony, Canon, Sharp and Victor Company of Japan (JVC) in September 2003. HDV is also supported by seven other leading technology companies at present, including companies producing nonlinear editing software.
In parallel, Sony sees a nonlinear editing HD technology for VAIO PCs as one of the solutions to address such growing demand, and enabling consumers can not only watch HD video but also shoot, edit and create it.
Sony is demonstrating its prototype HDV camcorder at this year’s CeBIT, and industry analysts anticipate North American exhibition of the product at NAB 2004 in Las Vegas.
For more information, visit
www.sony-europe.com
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