Anchor Digital Promotes Interactive Wedding DVDs
March 04, 2004
Brooklyn, NY - Anchor Digital launched a PR campaign this week to promote Interactive Wedding DVDs as the ideal way to preserve wedding memories. The campaign, which is targeted to prospective brides and grooms, couples who are already married, and friends and relatives of married individuals, promotes the company's IWeD as the first brand-name Interactive Wedding DVD.
The campaign includes all forms of media, including online articles & magazines, newspapers, weekly & monthly publications, and television and radio. The company expects the campaign to reach across the entire United States as well as Canada.
The results of the PR campaign launch were seen immediately. Anchor Digital was featured this past weekend on the Morning Show with John Donabie on CFRB Talk Radio in Toronto. Other recent publicity coverage includes a two-page article on Interactive Wedding DVDs in New York's IMAGE Magazine, as well as a mention in Video Age International, an industry-leading broadcast trade monthly.
Video Professionals stand to benefit from the increased awareness of videotape degradation and the many benefits of preserving a wedding on an Interactive DVD, including being able to jump to your favorite part of the wedding, and that the memories will last a lifetime. Anchor Digital expects the demand for Interactive Wedding DVDs to continue to increase, shifting the market away from VHS copies and straight-copy DVDs.
Anchor Digital continues to offer high-end Interactive DVD products to the video professional. Benefits to the video professional include special pricing for Interactive DVD products, production from professional media formats, products not available directly to the consumer (including the industry-leading Special Edition DVD with motion menus), access to Delivering Digital, the company’s monthly newsletter, and up-to-date market research on the DVD industry. Video professionals can sign up for a free professional account with Anchor Digital on the company’s web site.
Anchor Digital uses the latest in digital video technology to produce Interactive Wedding DVDs for video professionals and consumers. The company created the IWeD, the Interactive Wedding DVD, designed to be the perfect way to preserve wedding day memories. For more information, visit our web site at www.anchordigital.com or contact the company at 718-382-2217.
For more information, visit
www.anchordigital.com
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