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ATI Brings High-Quality Video and Imaging Capabilities To Handsets
February 19, 2004

Markham,ON - ATI Technologies Inc. announced the availability of the IMAGEON 2260, a multimedia processor that brings high quality video and imaging capabilities to mobile phones. This solution enables the convergence between communication handsets and digital still cameras and video player/recorders. IMAGEON 2260 is a highly integrated multimedia co-processor that offers handset manufacturers a unique opportunity for significant power, space and material cost reductions.

The IMAGEON 2260 offers fully self-contained graphics, video and imaging
capabilities to perfectly complement communication baseband solutions. It
enables high-quality (high-resolution, high-frame rate) video playback,
video recording and two-way video conferencing. Handset manufacturers will
benefit from IMAGEON 2260's support for high-resolution (megapixel) camera
modules, putting camera phones on par with entry-level digital still
cameras.

IMAGEON 2260 is fully compliant with industry-led 3GPP standards (3rd
Generation Partnership Project) and offers the following features:
* Support for high-quality MMS (Multimedia Messaging Services);
* Still picture capture and processing (JPEG encode and decode) with
support for high-resolution (megapixel) camera modules;
* Video recording, playback or streaming up to CIF, 30 frames-per-second
(Video encode and decode), plus simultaneous encode and decode for video
conferencing;
* Advanced 2D graphics acceleration;
* Integrated frame buffer and LCD controller for space, cost and power
saving; and,
* Exceptional visual quality and display features.

Availability
ATI's IMAGEON 2260 media co-processor is currently sampling. Mass
production shipments will start in Q2 2004.

For more information, visit
www.ati.com

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