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Digital Anarchy Announces Primatte Chromakeyer 2.0
January 14, 2004

San Francisco, CA - Digital Anarchy has announced the availability of Primatte Chromakeyer 2.0, a powerful chromakey compositing plug-in for Photoshop and Photoshop Elements. Primatte allows users to use blue and green screen masking technology with Photoshop and digital still images to create complex layered effects.

Primatte 2.0's blue and green screen masking technology, known as
chromakeying, precisely extracts a single color background from an image
to create a transparency mask. With Primatte, users can take a
foreground image of any resolution, shot against a single color
backdrop, and replace that color with transparent pixels to create
complex mask attributes such as transparency, hair, smoke, and soft
edges. Once the mask is created, Primatte has tools to remove
problematic color cast, called 'blue spill', that remains on the masked
object.

Some of Primatte's key features are:
* Photoshop Layer Support: Masked objects are created on their own layer
in Photoshop, making it simple to composite the result with any other
layer or apply additional effects.
* Easy-to-Use Interface: Powerful and intuitive UI includes
click-and-drag tools that make Primatte easy to learn, even for users
new to digital imaging and blue/green screen techniques.
* One Step Spill Correction Tools: Single-click tools make color
suppression quick and automatic.
* Fine Tuning Correction Tools: Fine tuning controls allow detail work
on more problematic masks and color spill.
* Advanced Mask Control: Built in controls allow users to shrink or blur
the mask, making edge modification easy.
* Photoshop Action Compatible: Use Primatte with Photoshop's actions
when masking multiple, similar photographs in batch mode.
* Key Off Any Color: While blue and green are the most common colors
used for Chromakeying backgrounds, Primatte can use almost any color
effectively.
* Mark and Recall: Save last mask settings for later use with similar
images.

Pricing And Availability
Primatte Chromakeyer 2.0 is available for a limited introductory time for US $269 (reg. $299). An upgrade for 1.0 users is available for US
$99 (reg. $129). Primatte 2.0 is available for Photoshop, Photoshop Elements, and Jasc Paint Shop Pro, on Mac OS 8.6 and higher (including OS X), and all Windows variants.

For more information, visit
www.digitalanarchy.com

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