2003 Year-End Electronic Sales Exceed Revised Estimates
January 06, 2004
Las Vegas, NV - Consumer electronics product sales will total a record $101 billion in 2004 - a five percent increase over 2003 - according to figures released by the Consumer Electronics Association (CEA). The manufacturer-to-dealer sales figures were issued as part of CEA Market Research's semi-annual U.S. Consumer Electronics Sales & Forecasts report.
DVD players and DTV products lead the way, the Assciation reports.
In the video category, total sales of digital television (DTV) products account for some $6.1 billion of industry revenues in 2003 on nearly 4 million units, representing an increase in dollar sales of 44 percent and an increase of 56 percent in units over 2002 figures. New display technologies have helped boost the tremendous growth in sales of DTV products, with sales of plasma television estimated to reach nearly $1.5 billion in revenues for 2003, up from $515 million just one year ago. LCD television sales during 2003 will total $651 million, compared to $246 million in 2002. In 2004, CEA projects another banner year for DTV product sales, with total shipments of more than 5.7 million units on dollar sales of $8 billion. Sales of plasma displays are expected to generate $2.2 billion in 2004 and revenues of LCD displays are projected to increase to more than $1 billion.
Sales of stand-alone DVD players continued to maintain its position as the fastest selling technology of all time during 2003 with factory-to-dealer shipments of some 22.1 million units on dollar sales of more than $3 billion for the year, up from 17 million units and $2.4 billion in revenues during 2002. Currently, 50 percent of U.S. households now own at least one DVD player - a figure that is expected to increase in 2004, as CEA projects DVD player unit sales to reach more than 23.8 million units by the year's end.
Manufacturer-to-dealer sales of direct-to-home satellite systems totaled 9.7 million units on dollar revenues of nearly $1.4 billion in 2003 and sales of personal video recorders (PVRs) skyrocketed with increases of more than 239 percent over 2002 to $193 million in revenues.
In digital imaging, digital camera sales will total some $3.4 billion in revenues for 2003, up 22 percent from 2002, with unit sales of 12.5 million. With digital cameras in a strong growth mode, household penetration has quickly approached the one-third mark, with 33 percent of U.S. households now owning at least one digital camera.
Data cited in this release is included in the U.S. Consumer Electronics Sales & Forecasts: 1999-2004.
For more information, visit
www.ce.org
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