12 Inch Design Launches LiveTypeCentral.com
November 21, 2003
Phoenix, AZ - 12 Inch Design announced the launch of a new library of content for users of LiveType, the title generation tool included with Apple’s Final Cut Pro 4 editing software. The new product line is available online.
LiveTypeCentral is the first and only site to offer royalty free content of every type supported by LiveType. The online library includes a broad range of themed and general purpose backgrounds and objects, LiveType animated fonts (called LiveFonts), Effects Scripts and LiveType Templates. With the launch of LiveTypeCentral, 12 Inch Design has become the largest third party developer of LiveType content world-wide. All of the content is available in NTSC and PAL versions, except Effects scripts which are designed to work at either NTSC or PAL frame rates & resolutions.
12 Inch Design has been working closely with the LiveType team at Apple Computer, Inc. since June 2003. In August 2003, 12 Inch Design produced LiveType content that was distributed by Apple to attendees of workshops at WEVA EXPO 2003.
Tony Stutterheim, President of 12 Inch Design, says, “LiveType is a great titling application, and Apple is working hard to make sure that the Final Cut Pro user base continues to grow rapidly. We had an amazing response to the content we created for Apple at WEVA EXPO 2003, so we’re looking forward to seeing the community’s reaction to LiveTypeCentral.” Stutterheim also noted that the LiveTypeCentral site differed from 12 Inch Design’s flagship product line, ProductionBlox, in that much of the content was themed, as opposed to general purpose.
The site launched with hundreds of items in many categories such as “Wedding & Events” and “Sophisticated”. New content will be added on a regular basis. Customers can choose to download their order as soon as it is placed, or choose the CustomDisc option during checkout, in which case they will receive their order on a custom CD or DVD-ROM.
The site also features an incremental discount based on the amount a customer spends, and a customer loyalty program called Club Typo. Members of Club Typo are entitled to discounts on every purchase, free LiveType content and useful tips & tricks. Membership in Club Typo is currently free to anyone visiting the company website.
Nicholas Napp, Vice President of 12 Inch Design, added “The content at LiveTypeCentral is priced very attractively for Professional Video Editors that need quality content. The ability to place an order and go straight to downloading your content will be invaluable to anyone working with a tight deadline, and in this industry that means almost everyone.”
Pricing & Availability
All of the content on the site is royalty free and in LiveType data format. LiveFonts are available in two versions, Gold for $34.95, and Platinum for $59.95. Platinum fonts are at significantly higher resolution than Gold fonts, and are therefore suitable for high definition or film resolution work. Both versions are available in NTSC and PAL frame-rates, and include a full complement of 127 characters. Textures, LiveType backgrounds, are available in NTSC and PAL format for $29.95. Objects are priced from $9.95 and are also available in NTSC or PAL frame-rates. Effects are $4.95 each, $19.95 for a 10 pack, or $29.95 for a 20 pack. Templates are priced from $9.95 and are available in NTSC and PAL formats.
Customers can download orders directly from LiveTypeCentral, or can choose to have their order shipped on CD or DVD-ROM.
For more information, visit
www.livetypecentral.com
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