Sony Intros 42-Inch Integrated HD Flat-Panel LCD TV
November 07, 2003
New York, NY - Sony Electronics today introduced what it calls the world's largest integrated high-definition flat-panel LCD television.
This new 42-inch model, along with another 32-inch flat-panel LCD integrated HDTV are both part of Sony's acclaimed XBR series. The expanded flat-panel lineup also includes a 50-inch HD-ready XS series Plasma WEGA TV.
These three flat panel sets include the advanced WEGA Engine system and a variety of picture enhancement technology features that will delight the home theater entertainment and HDTV enthusiast.
The 42-inch KDL-42XBR950 and 32-inch KDL-32XBR950 are now Sony's largest flat-panel HD integrated LCD TV models, expanding the company's rapidly-growing LCD category. They both feature an ATSC/QAM compatible tuner. Unique to the new models is the Twin View™ Picture-And-Picture feature, which allows users to watch high-definition and analog programs simultaneously.
With the two new sets, the company now offers nine LCD WEGA models ranging from 15-inch to 42-inch screen sizes.
Plasma WEGA XS Series Adds 50-Inch Plasma
The new KE-50XS910 unit incorporates many of the XBR series' features, including the re-engineered plasma panel driver, the WEGA Engine system, Memory Stick media playback, a DVI-HDTV connection and twin surround audio system for an outstanding home entertainment experience.
Sony now offers eight Plasma WEGA models in the U.S., ranging in screen sizes from 32-inch to its flagship 61-inch integrated HD XBR series model.
In addition to the WEGA Engine system, the new XBR models incorporate a proprietary panel driver LSI (Large Scale Integrated circuit) for LCD, which improves response rate resulting in minimized image blur for fast action scenes. For greater contrast, a new contrast enhancer function automatically adjusts brightness and contrast to maximize picture reproduction, especially in dark scenes.
They also include the industry standard DVI-HDTV (Digital Visual Interface) connection, ensuring improved contrast and detail with better white tone and video noise reduction - without the quality losses associated with a typical analog connection.
Additionally, the XBR models include a high quality i.LINK digital interface for D-VHS support, an advanced Memory Stick media slot for JPEG still images, MPEG video and MP3 audio playback, and five sets of A/V inputs (3 composite, 2 component). This allows for easy hook up to a Sony DVD Dream system, ES series audio/video components or any DVD player with room for a Mini-DV camcorder, and even a VCR.
The new sets have sleek, floating screen design, and the 42-inch XBR model also features removable speakers for flexibility in custom installations.
The KDL-42XBR950 and KDL-32XBR950 LCD models boast a wide viewing angle of 170 degrees and will be available in January for about $10,000 and $5,500, respectively, while the KE-50XS910 plasma TV will be available this winter for about $10,000.
For more information, visit
www.sony.com
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