MP3 Players; Plasma TV's Top Holiday Wish Lists
October 17, 2005
Washington, DC - Revenues from sales of consumer electronics (CE) are expected to increase 9 percent during the upcoming holiday shopping season, according to the results of a new survey released today by the Consumer Electronics Association (CEA).
CEA's Annual Holiday Spending Survey tracks the consumer electronics devices consumers intend to give as gifts, as well as those they hope to receive. The MP3 player topped both lists this year displacing the digital camera at the top of the gift list and the plasma TV at the top of the wish list from last year's survey.
When adult consumers were asked what they wanted most, CE products followed peace, happiness and good health; conversely, when asked what their kids wanted most, respondents listed CE products first with video games leading the inventory.
According to the 1,000 randomly selected U.S. adults CEA interviewed by phone, consumer interest in buying a portable MP3 player has increased eight percentage points from 2004, from 20 percent to 28 percent.
Following the MP3 player, the full wish list for the randomly selected survey respondents included, in order of preference: Plasma television, digital camera, laptop PC, big screen TV, desktop PC, video game system, high-definition television, DVD recorder and home theater speakers or system.
The gift-giving list included: portable MP3 player, digital camera, video game system, cordless phone, home DVD player, portable headset CD, game peripherals, DVD recorder, cell phone and laptop PC.
Based on the survey, CEA is forecasting that overall holiday spending will increase 14 percent per average household over 2004, from $1,254 to $1,430, factoring in gifts, decorations, food, travel and other assorted holiday expenses.
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