Modern Bride Launches Nationwide Advertising for New Co-Promotion Spotlighting Wedding Video
November 09, 2005
Sarasota, FL - Advertising has launched for the exciting, first-ever co-promotion between the Wedding & Event Videographers Association International (WEVA) and the Modern Bride magazine group of Fairchild Publishing.
Announced in July, and officially unveiled at WEVA EXPO 2005 in August, the association’s new co-promotion with Modern Bride is expected to reach over one million brides.
The “Win A Wedding Photo Montage Video” co-promotion, which has kicked-off with the banner headline, “Was the Day You Met Your Fiance the Stuff of Great Movies?” (Click Here!) is an all-new, nationwide contest prospective brides can enter through Modern Bride’s 17 regional issues and online media, such as the Modern Bride-New York Metro (Click Here!) section of the Modern Bride website (scroll down to see the contest's "Enter to Win" link).
“Taking the cue from our membership, the goal over the past year has been to foster and to strengthen relationships between our association and the major bridal media in order to help educate brides, and increase their awareness of new trends and the value of professional video services,” said WEVA International’s Director of Association Communications Dan Argenas.
WEVA’s new and creative co-promotion, timed to coincide with the start of the new bridal season, is intended to open the door for the association’s message to impact brides on a personal and entertaining level.
Two winners will be chosen in 2006 from among the many “How We Met” essays entered. Each winning couple will receive a fully-edited, network-quality Photo Montage Video on DVD produced by WEVA members.
“We are extremely excited about the opportunity to work with WEVA and the association’s talented professional videographers,” said David Katz, Director of Advertising for Fairchild Publishing. “We are confident that our readers will agree that Modern Bride always strives to present the latest, cutting-edge tools for them to make their wedding an event to remember, and this type of creative memory-maker video is one of those tools.”
Applying creative visual artistry, the Photo Montage Video will feature a compilation of the prospective bride and groom’s chosen photos tracing their life history and personal relationship as a couple. The winning couple, the WEVA member and the special photo montage video production will be featured in Modern Bride Connection and on the Modern Bride website.
The Fairchild Bridal Group, including Modern Bride Connection with its 17 regional publications in the country’s top markets, has a total distribution of 1.6 million nationwide.
“Photo Montage Videos, which are often projected at wedding receptions, have become increasingly popular across the country. And, as seen by the winning video entries in the WEVA Creative Excellence Competition Awards every year, and at WEVA EXPO’s annual BATTLE OF THE VIDEOGRAPHERS! series, our members have taken Photo Montage Videos to breathtaking levels of artistry and emotional impact," Argenas said.
"We are very excited that this special stand-alone production, which has evolved into a unique category all its own, has been selected to kick off the first WEVA/Fairchild co-promotion in ‘prime-time’ this fall. A key reason WEVA holds its annual EXPO in the summer is to enable our members to be best prepared for the biggest period of wedding announcements, which traditionally begins over the Christmas holidays. The launch of the co-promotion was positioned to coincide with the start of the new wedding season,” said Argenas.
The first winning couple will be selected in February 2006, on Valentine's Day. Phase Two of the co-promotion will continue through 2006 to select the second winning couple.
“WEVA will be announcing a special “Nationwide with Modern Bride” Photo Montage Video Competition shortly to select two WEVA members, including runners-up, for this major media promotion. As previously announced, WEVA members who attended WEVA EXPO 2005 will be eligible to enter,” Argenas added. “We look forward to increasing public awareness of the full range and value of professional video services that WEVA members offer as our association now begins the exciting launch of our first ‘Nationwide with Modern Bride’ co-promotion.”
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Wedding & Event Videographers Association International (WEVA), is the largest trade association for professional wedding and event videographers, and is dedicated to advancing the professional interests of videographers worldwide through continuing education, technical support, group benefits, advocacy committees and professional development training. For more information regarding professional videography and WEVA International activities and membership, including Wedding & Event Video Expo 2006 contact the association office at 941-923-5334 or email: info@weva.com |
