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Author of 'THE MUST-HAVE CUSTOMER' to Speak at WEVA Town Meeting at NAB April 25th
March 24, 2006

Sarasota, FL - Leading business consultant and marketing strategist Robert Gordman, author of "The Must-Have Customer - 7 Steps to Winning the Customer You Haven't Got" will be joining a power-packed program of creative video presentations for wedding & event videographers set for the WEVA Town Meeting at NAB Tuesday evening, April 25th.

This one-night only event will also feature the WEVA Creative Excellence VideoFest. There is free admission including complimentary dinner to professional videographers and their guests who register online in advance. Seating is limited. Register now at www.wevatownmeeting.com

Over the past 15 years, Gordman and his associates have helped businesses, large and small, achieve success and improve profitability through customer-driven marketing strategies.

Gordmanís clients include the senior management of Fortune 500 companies such as Berkshire-Hathaway, IBM, Whirlpool Corporation, and small-business clients such as Silo Electronics, the American Trucking Association, and Future Shop Electronics. Gordman is also a Gallup Organization Management Hall of Fame inductee.

His new book, "The Must-Have Customer" (in stores April 18th) reveals how to identify, attract, and obtain business from the customers you donít have--the ones who will take your business, and your profitability, to the next level.

Ideal for service-based businesses, Gordman's new book describes how to assess your position in the marketplace and carve out a defensible "sweet spot" against competitors.

Complimentary NAB Trade Show passes are also available to members of WEVA International. Email: admin@weva.com with your contact information to request free passes to the show, which will be open April 24-27th. For free admission to the Town Meeting event, register now at www.wevatownmeeting.com

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WEVA News is a service of the Wedding & Event Videographers Association International (WEVA). The world's largest trade association for professional wedding & event videographers, WEVA International is dedicated to advancing the professional interests of videographers worldwide through continuing education, technical support, group benefits, advocacy committees and professional development training.

For more information regarding professional videography and WEVA International activities and membership, including Wedding & Event Video Expo 2006 August 21-24, 2006 at the Mandalay Bay Resort in Las Vegas, visit www.weva.com, or contact the association office at 941-923-5334 or email: info@weva.com

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